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Guiding Principles + Values

Blacklidge’s Guiding Principles drive our effectiveness and solidify our reputation in the marketplace. As the foundation of our business, we believe these principles make us a stronger company, more trustworthy partner and one of the best places to work.

Our Guiding Principles

INTEGRITY
We will be honest and trustworthy. We say what we mean, and we do what we say. We are honorable and follow through on commitments, even when it is not convenient or when no one is watching. We never lie, cheat or steal.

DILIGENCE
We make sure we understand what needs to be done, and then we make sure it happens. We do our work safely and ensure those around us are protected. We set deadline-driven goals with key performance indicators to help us stay on track along the way.

EMPOWERMENT
We encourage our teams to bring the best of who they are and what they have to offer. We enable individual growth and advancement by understanding their interests and cultivating their talents.

EXCELLENCE
We pursue excellence in our business, and our lives. We seek greatness in our efforts and strive to deliver superior Performance & Reliability in our products and services every single time.

HUMBLE
We are not boastful and do not look down on others. We believe God created everyone equal, so we listen to all perspectives, regardless of whether we agree with them. When everyone is valued, great ideas are born, and real respect is garnered. We understand and practice vulnerability. Vulnerability builds trust and trust is integral to a team’s success.

PERSEVERANCE
We work with persistence, tenacity and grit in the pursuit of inspiring, creating and cultivating outcomes never considered before — all while delivering our brand promise of “always the better road”.

Our Values

  • Innovation Throughout
    Purpose fuels innovation at Blacklidge. And, innovation goes beyond the lab; it is woven into everything we do from the first day of business. Our passion is to exceed customer expectations by creating high performing products to solve challenges thought unsolvable.
    Innovation Throughout
    Purpose fuels innovation at Blacklidge. And, innovation goes beyond the lab; it is woven into everything we do from the first day of business. Our passion is to exceed customer expectations by creating high performing products to solve challenges thought unsolvable.
  • Integrity with Accountability
    Every part of our business and personal lives depends on honesty and accountability. We say what we do, and we do what we say. We hold each other accountable to the highest standards of excellence and provide full transparency to build a high-performing company culture inside and out.
    Integrity with Accountability
    Every part of our business and personal lives depends on honesty and accountability. We say what we do, and we do what we say. We hold each other accountable to the highest standards of excellence and provide full transparency to build a high-performing company culture inside and out.
  • Servant Leadership
    We foster the development of our customers, team members, vendors, stakeholders, and communities by listening, leading and serving with empathy, stewardship and commitment to their personal growth.
    Servant Leadership
    We foster the development of our customers, team members, vendors, stakeholders, and communities by listening, leading and serving with empathy, stewardship and commitment to their personal growth.
  • Learn Urgently
    Our thirst for knowledge and wisdom is urgent and continuous. We are curious about everything and will experiment small and fast, learn and move forward without fear of failure. When we fail, we fail forward and recover quickly.
    Learn Urgently
    Our thirst for knowledge and wisdom is urgent and continuous. We are curious about everything and will experiment small and fast, learn and move forward without fear of failure. When we fail, we fail forward and recover quickly.
  • Always Team Players
    Even in the toughest situations we work as a team to ensure all perspectives are represented and respected.
    Always Team Players
    Even in the toughest situations we work as a team to ensure all perspectives are represented and respected.
  • Agility Everywhere
    Being nimble and flexible allows us to quickly adapt to situations and changing market conditions.
    Agility Everywhere
    Being nimble and flexible allows us to quickly adapt to situations and changing market conditions.
  • Customer-Centric
    Our very existence requires that the customer is at the center of everything we do.
    Customer-Centric
    Our very existence requires that the customer is at the center of everything we do.

Featured Video

Now more than ever before, we are focused on our employees – their safety, their opinions, their strengths – and that has been wonderful.

KIMBERLY LEWIS
Vice President of Accounting